Thread: Airtel Broadband Has Taken the Market by Storm

If you look at the history of Airtel, it will undoubtedly surprise all. It is one of the relatively new players in the telecom industry and it has shown great growth since its launch. Airtel was founded only in 1985 and they have many innovative products and tariff structures to attract all types of users. Until September 2004, we have known Airtel as Touchtel. It is have ventured into every aspect of telecommunications including landline, mobile communication, broadband internet, dial up internet, digital TV, GPRS and much more. They have captured 32.81% of the GSM mobile market as of 2008 May. No other brands were able to match the growth pace of Airtel. BSNL, which was only Telecommunication Company in India, had to revise its strategies to win back the losing market to Airtel.

Until the arrival of Airtel, there was not fierce competition in the market. BSNL, which is taking great marketing initiatives today, was lying low with the monopoly they enjoyed in the market before the arrival of the private telecom companies. Airtel was one of the first telecom providers to bring broadband connection to India. They employed highly strategic marketing initiatives and it is not only their marketing efforts that made them popular, it is there excellent service that attracted more user. Though BSNL has a wider network, Airtel as a private telecom player has done well to extend its coverage at a rapid pace in the shortest time, as it knew that one of the essentials of capturing the market is to extend the coverage.

Airtel’s another strong point is their prompt customer service and follow up. Customer’s complaint calls were attended at times in less than an hour and we cannot expect such a service level with BSNL. Airtel also stood for reliable broadband connectivity and decent internet connection speed. Airtel offers premium service at a price that can be afforded; it is yet match BSNL on the pricing. However, as a private telecom company they have their own constrictions in terms of offering their services at a further lower price. When compared to the other private telecom companies such as Reliance or Tata Indicom, Airtel is more competitive.

Airtel broadband has understood the Indian market better than anybody else and this is evident in their tariff structure. They have a wide range of broadband tariffs to match various customers. They cater to both residential and commercial broadband connection. Most residential users prefer Airtel broadband over other telecom companies because, with regard to Airtel broadband, they did not have to run around to process the application process. They were able to offer new connections in as short as 3 days. They have a professional installation procedure that allows them to cater to their increasing customer base in the shortest time possible. Their service representatives too are more than willing to help their customers. On the whole, Airtel broadband is by and far the best broadband service in India.

Yes indeed admin i got my new connection in just 2 working days and i paid rs1000/- only for all the things including a phone instrument and a modem

I got the installation done completely free, corporate offer

Same with Tata WiMax :w00t:

i agree till some part tht yes airtel has taken up the indian market but not by storm simply due to failure of other providers not providing the services which hv to be given to the customer n the customer is paying still the other service providers r lacking in providing.....

Airtel only has the habit of giving services it says.........problem is nobody else has the same habit.......

Yup I agree too, I tried Tata Wimax and it sucked, switched back to Airtel and its a smooth ride so far!

My opinion of tata wimax has changed in the last few months... havent had any downtime.

Airtel...YES...Good service provider...Their only problem is they never try to get the entire market share...They establish in some particular areas and never ever try to spread their network. They always have one answer for all your questions - NO FEASIBILITY...

To claim their superiority over other ISP's....make sure AIRTEL competes in all places and then provide stable network...It never matters what the speed is… 16Mbps or 6Mbps....

AIRTEL get this straight....Win all or Win nothing....

I have been using TATA WIMAX from past 3months...and honestly...GREAT SERVICE...At start I had a few problems, but NO more.

But Airtel still lacks the penetration. Many of my friends including myself couldn't get the Airtel connection.

Originally Posted by Rameshjeee

But Airtel still lacks the penetration. Many of my friends including myself couldn't get the Airtel connection.

Same here ... and their FUP sucks too!

same problem with coverage man less than 20 m 4m where i stay they have airtel connection but i havent got it since the past 2 yrs

We waited a year for them to cable our street. When they did, we had a broadband connection within a couple of days.

On the negative side, my wife has been complaining about the poor cell signal here for two years...