Airtel DTH or Airtel Digital TV is more or less officially launched now. Although they have started it off late when compared to other already existing players like Dish TV, TATA Sky, and Big TV as well as Sun Direct, but still they have a huge scope in this market with DTH yet to reach majority of households in India as around 80% of them are still using the cable TV.
Airtel Digital TV too followed its previous market leaders’ path by offering free channels for one year by paying a joining or installation charges initially. Although it looks not impressive as you get to watch only around 70 channels for free initially and if you want to watch more channels other than the free channels you will need to pay extra for it.
This new Airtel DTH comes with a universal remote control, which can be used simultaneously for your TV and for your set-top box. This is a first of its kind for in DTH service, as we always need to struggle with two remotes while watching TV using our DTH previously.
Airtel Live, this is nothing but premium services from Airtel DTH through which you can order movie tickets, book your holidays, order movies on demand, astrology, and much more but it is not operational yet but will be soon as per their reports. With the movies on demand you can watch English as well as most regional language movies.
There is also an interactive feature called iNews at Airtel Live where you can watch two news channels at once. Similarly there are also iAstro, iTravel, iShope, etc. All these were additional features, which will be charged extra if you avail them. There is also a unique feature called iMatinee where you can book your movie tickets through Airtel Live from a multiplex near your neighbourhood.
Airtel DTH also comes with a satellite radio in association with Worldspace. You can listen to all the stations available in Worldspace through Airtel Digital TV.
The navigation part on Airtel DTH comes with a special feature called Electronic Programme Guide or EPG. With this you get an interactive electronic on-screen program menu which you can access from your remote itself. This EPG can be viewed also in Hindi.
They are rolling out plans based on three tariffs namely silver, gold and platinum. You can choose any package and can also switch between plans in between during your subscription period. You have the option of recharging your plans online as well as by calling their toll-free help line number or as always can visit your nearest Airtel dealer to recharge the same.
All the above features although looks promising, but still Airtel has not come up with any unique plans or offers to woo the existing users of DTH. To woo the existing users who mostly were contended with their existing service provider they would have to come up with something new or something amazing to get them switch or are they targeting only new customers who are yet to switch to DTH.



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.Later I tried once again after couple of mins ,again no answer...! the phone kept on ringing and I was disconnected.Hmmmm...I was frustrated.......Later I thought they might be working from 9am-9am.But soon I realised that it cannot be because after 10 mins(@8.30am) I got connected to a rep by name Neal who sounded as if he was sleeping and got disturbed by me.He confirmed that they work 24/7.I am not expecting much from Airtel.Since it is from Bharthi,I would expect the same quality of services that is offered by their internet division.He was less knowledgeable and he was not able to highligt the main features.I have to probe and get the details that I needed.Later I asked him that I was hung up twice by airtel DTH as no one answered the phone.The response was awesome -"You might have dialed wrong number"
.Oh I was shocked by that response...! .I repeated the number I dialed and he said carelessly"yes thats our number".He was not able to handle the situation when I asked him how could that happen and he tried escalating the situation to a senior rep.He was rude aand careless. Airtel needs to take care of this issue.Airtel have outsourced their call centre operations to a mumbai based co(I came to know by the same rep).Usually when they outsource the C Care ,all these problems would arise.
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