India Broadband Forum

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one-lakh DTH customers a month: Bharti

Buoyed by a strong response to its Direct-to-Home venture, Bharti Group on Tuesday said it will expand in as many cities as possible this year to catch up with leaders like Dish TV and Tata Sky.


"We are adding 4,000 customers a day and over a lakh customers a month ... I am really delighted. This is one of the best industry experience for me with the kind of response we are getting from the customers," Bharti Group Chairman Sunil Bharti Mittal told PTI on the sidelines of the GSMA Mobile World Congress here.

He said Airtel's 'Digital TV', will be targeting all the 92 cities where Bharti has a presence with fixed line telephony and expand beyond them in order to catch up with competition.

Since its launch last year, Airtel's Digital TV expanded in 92 different cities. The DTH market is currently led by Dish TV and TataSky, while Sun Direct and Big TV are also emerging as strong players.
Mittal said along with DTH, Bharti would also be giving a push to expand its latest IPTV (Internet Protocol Television) offering and target customers who want triple play of TV, broadband and telephone on a single line).
The Hindu News Update Service

cool_techie_tvm

Hmm Airtel has already launched their IPTV services too..

Thats what i call a combo attack

panchabhut

DTH has not been very successful in the coastal areas due to interruption problems during rains. May be IPTV would be more successful in these areas.
With the expected entry of 3G mobiles, a new factor is also coming into play.

just4kix

Various players have been claiming tall figures. These may be true or may not be. I, for one, find all these claims extremely suspicious.

4000 Enquiries for connnections per day? Definitely possible. 4000 conversions - I am not too sure.

cool_techie_tvm

Can they claim any such figures? I mean can they boost the figures just for advertising sake?

just4kix

As I said, I cannot positively state that the claims are bogus. But these are advertising gimmicks. In the corporate worls, politics, etc. Truth is something that cannot be proven false.

saurav_k

exactly ... these are simply number games ... there are many factors behind these figures .. for example they may mention the number of new subscribers in a given period ... but they wont ever mention the number of subscribers leaving their services ...

kooldude

I live in a coastal area and there is no problem with rain interruption.Even with heavy rains the maximum downtime is 2mins.

panchabhut

if your wife is watching a serial where for the last one month they are saying they would reveal who is the father of "x" character, and there is a 2 min downtime just at the moment it is to be revealed, that 2 minutes would be more than eternity