Bharti Airtel is one of the leading Telecom firms in India. They have introduced their customers to more than one type of technological advancement. In today's era, all companies are coming out with satellite broad cast of television. Airtel too,has chipped in and launched the famous digital TV. Airtel digital TV is also known as Airtel dtv. Their motto is “bring home the stars”.
At their time of launch, their were already many big players in this arena like TATA Sky, Dish TV, Big TV and so on. Yet, as many as 75% of the population in India were still resorting to age old concept of cable TV. Airtel recognized an opportunity that could be exploited and went for it.
Initially, Airtel Digital TV was launched with a scheme that offered free channels for 12 months. So, one only had to pay the initial charges required for installation and the coming 12 months was free. However,there was a catch, these free channels were only 70 in number. In case,one wanted to watch any premium or additional channel they had to pay more.
One of the unique features of the Airtel Digital TV is that it comes with an Universal remote control. That means, that means you can use the same remote for both your set top box as well as your television set. This concept was liked by many,as they found it hassle free to use only one remote.
Apart from the usual channels, Airtel Digital TV also gives you the chance to use interactive channels like Airtel Live. You can order movies, book tickets for your holidays through Airtel live. You also get special and exclusive channels regarding shopping,astrology , travel and games through the live option.
Airtel also has a tie up with World Space radio. That ensures that you get to listen to all channels of World Space Radio through your television.