Few days back Airtel and Research in Motion introduced new service plans for Airtel customers in India who use Blackberry phones and use Airtel SIM cards for connectivity. They can now use the unlimited internet access and also the Blackberry Personal Mail service plan in an innovative offering that provides Airtel customers unlimited access to Instant Messaging (IM) and email services. The plan starts at Rs 299 and Rs. 899 per month. This is the first plan in India that is offered below Rs 500 to access unlimited email and IM to Blackberry Smartphones in Indian Market.
Mr. Sanjay Gupta, Chief Marketing Officer of Mobiles Services, Airtel told press after the launch, “It is our strategic intent and single minded focus to consistently offer innovative products and services that deliver convenience and value to our customers. With the BlackBerry Personal Mail service plan, we are extending the market to a wider segment, allowing customers such as young professionals, small business owners and students to access their email on the move and stay seamlessly connected with instant messaging on their BlackBerry smartphones.”
Ms. Frenny Bawa, the VC of Indian Research in Motion who was also present at the launch said, "We are pleased to work with Airtel to bring the rich communications features and unique user experience offered by the BlackBerry solution in a unique offering to customers in India. The new BlackBerry Personal Mail service plan from Airtel is an attractive offering that will enable more users to choose and enjoy BlackBerry smartphones."
The new services of Airtel Blackberry Services allow unlimited access to the industry-leading email and instant messaging features on the Blackberry Platform that allow Airtel customers to access 10 supported POP3/IMAP email accounts as well as various instant messaging services that include Gtalk, Windows Live Messenger, Yahoo Messenger, and Blackberry Messenger from the single device.
To subscribe the new plans for Airtel prepaid customers one needs to subscribe by sending simple a message SMS <airtelbb> to 121 from anyplace in India and get the offers to choose a plan that can be activated by SMS based instant activation. With this plan a person can remain constantly active via email of ‘Blackberry Personal Mail’ while on the move and stay seamlessly connected with IM on the blackberry smartphone. This is a unique offering to the customers in India who use Blackberry phones.
BlackBerry Internet Services
With this plan now one can easily go to email, attachment viewing, web browsing, and IM on the go. More than that, it is also easy and affordable plan for individuals or small business men to start using Blackberry devices. The services are only for national roaming but not applicable to international roaming!
Tariffs for the Airtel Blackberry Services
The plan for Rs 299 has free data usage duration and the limited period is meant for 30 days. And for the BlackBerry Rs. 899 plan one can enjoy free data usage along with unlimited Blackberry Internet Services for 30 days. One must note that the plans are meant for Airtel prepaid customers only and this is not applicable to post paid consumers.



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