 iPhone and Brand Elevation
Apple’s rich content and standalone widgets can be accessed on iPhone home page that establishes one central on-device portal. Apple elevates its brand by establishment of a consistent look across all widgets on the iPhone. Users get the same user experience, no matter which widget they use. It the same navigation, look and feel. The end to end user experience is established on the phone with the help of the on device portal approach of Apple. Iphone is one of the best creations of Apple and they have tried their best to keep their customers attached to them as well as keep the brand elevated. | 
10-04-09, 04:06 PM
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