Thread: Big TV creates retail network

Big TV creates retail network

Reliance Communications' Big TVhas put together a network of around 75,000 outlets spread over 10,000 towns to sell recharge vouchers for its direct-to-home (DTH) services.
Retail outlets of almost every genre, like local grocery stores, gift stores, and utility stores, are being roped in to ensure maximum penetration and easy accessibility for customers. The existing network of 100,000 retailers, 250 Reliance Web Worlds, 219 Reliance Mobile Stores, and 40,000-odd telecom outlets which are sales points for the Big TV DTH service will also stock the recharge vouchers (RCVs). The options of recharging online or through the mobile phone might be possible soon.
Mahesh Prasad, president of Reliance Communications' Application Services Group, said, "The biggest hurdle in the growth of the DTH services in India was the accessibility. Our endeavour is to get as close as possible to our customer’s doorstep with the RCVs.

Really excited about this news...

I was worried about the availability of recharge coupons in my village after the 1 year period.