5 Valuable Tips for SEO in Yahoo!

Why use Yahoo?

Yahoo! is the number one email service provider in the world.

An estimated 47 million queries were received every day on Yahoo search. Monthly estimate for queries is approximately 2.4 billion. This make Yahoo search an unavoidable entity in Search Engine Optimization.

Yahoo mail is the most popular means of communication among youngsters. Yahoo Toolbar which integrates Yahoo search is commonly used by browsers as a quick access to their mails and other services. A lot of customers do not waste time and simply search with Yahoo search in the toolbar.

Yahoo is known to be more selective than Google. You should have an SEO strategy for Yahoo.

1. Include your website in Yahoo search

This is a free service. Simply go to

http://siteexplorer.search.yahoo.com/submit and add your URL.

Yahoo claims to refresh your website information every 48 hours.

2. Include your website in Yahoo sponsored search

This includes your website in an attractive position in the Yahoo search. Your website will be listed among the paid listing. This method is similar to Google AdWords program.

You can choose the keyword and maximum budget for each day. You can use paid listings by an initial deposit of 30 dollars. Further payment is only required if the customer click your ads. You can also decide the pay per click. The higher the pay, the prominent will be your position in the paid listing.

Reach specific customers

Yahoo also helps you target customers in specific geographic locations. If your services are limited to Europe, US, or Asia Pacific, you can make sure that your ads appear only for the search from these regions.

According to Veronica Muth, who serves as the Marketing Manager for Telogis, the GEO TARGETING feature has been a great advantage for their business as they target local clientele.

3. Make proper use of Meta tags

Meta tags may not be efficient in improving page score in Google search. The case is different with Yahoo. Make sure your Meta tags give a useful description of your website.

4. Use of Keywords

Make Keyword rich title, content and domain. Yahoo is known to be a bit selective than Google. Too much keyword gives a low ranking in Yahoo search.

5. Quality of Content

Yahoo prefers quality content. Avoid duplicate and repeated content in your website. Yahoo considers this as spamming.