Age of a domain doesnt matter any more on serps
Tuesday, January 22nd, 2008I have been experimenting for years now to get a close idea of Google’s alog which they use to rank pages on search engine results pages. The first thing I would like to share is that everything else being nearly constant, the age of a domain where the page resides has lost its importance as far as Google is conscerned and its been the same with Msn for some time now although I have not watched MSN that much to give a strong statement here.
The reason I am writing this post is that I have three of my sites showing up in top 5 on Google for extremely competitive keywords and none of them is older then six months so if you are a new webmaster and keep worrying about your site’s age then just stop worrying about it now as Google is not worried about the age any more.. well at least for the time being may be it will change back again. You must have also noticed that new pages even on very new domains get indexed instantly which looks like a move from Google to confuse us webmasters even more as experimenting with results has become even more difficult with this development. Another thing I would like to bring to my readers notice is that the so called “Google bombing” has still not been sorted as it is now possible to rank well for even those keywords which you don’t have on your page.. even the whole domain as I have a few sites set up just to keep track on this front and they have started ranking well again after this Google’s paid link weeding campaign which started mid last year and is still going on. Google results now also seem to weigh new links more then old established ones as compared to about say six months back as the amount of push pages get (very poorly ranking pages I am talking about here to keep error to a minimum while quantifying the effect of a new inlink).
Critic please :) if you have any.