MTS mobile is one of the new comers to Indian mobile market. They will have to put up a tough fight with compete with mobile market giants like Airtel, BSNL, etc. MTS mobile tries to reach their target audience through their attractive talk time packages. There are lots of criticisms against this new comer. MTS has announced daring 1 million free minutes of talk time between MTS to MTS. This launching offer is sure to attract customers.
MTS has already been in the mobile market for many years and they are one of the most popular service providers in Russia. Through their vast experience, they come up with tariff plans and mobile communication solutions that are customized to specific markets. Before entering any market, they make a complete research of the market on the usage pattern of the target market.
MTS has come up with many interesting tariff plans for its Indian customers. The very fact that you can get 1 million free minutes with other MTS users has attracted lovers and college students as they can have cheaper mobile phone solution for their needs. Coverage of MTS is nothing to be boasted about as yet. Their network is yet to expand further to provide complete coverage like Airtel.
They have also launched a number of full talk time recharge packages. We will not know for how long these full talk time vouchers will be available. This can be part of their launching offer. If you are within the city limits, you will be able to enjoy cheap mobile solutions. The quality of their customer service is questionable.
They have three basic plans SME, SME roaming and the Mass. The Mass comes with Rs. 49 but with no talk time. It comes with life time validity. However it will be valid only up to 2028. For a local number you will be charged 1p for 4 seconds if you are calling another MTS number. This is cheaper by 4 times with the popular one second billing. If you are calling other mobile service providers you will be charged 1p for 2 seconds.
In SME Roaming, you will be able to get free roaming for the first six months if you receive calls from MTS numbers. There are many free value added services bundled with this plan for 30 days. However, not many people use these value added services. Mobile users in India limit their usage to basic use. So bundling many value added services will not do much good.
Though MTS is globally a big brand in the mobile communication industry, in India it has to match up to the services of other major service providers who have vast experience in Indian market. Its major competitor will be Airtel and their customer service and prompt response have always been unbeatable. Unless MTS matches Airtel in terms of coverage and customer service.