Reliance big tv dth service is one of the leading DTH satellite television providers in India. the service is a part of the Reliance Communications Ltd group which is actually a subsidiary of India’s Reliance Anil Dhirubhai Ambani Group.
The Reliance BIG TV started its operation from 19th of August 2008. It used the slogan “TV HO TOH BIG TV HO” for its launch. The service is offering an approximate of 200 channels as of now. It also offers some other interactive channels.
Also provided are around 32 Pay per View Cinema Channels through the service. Also offered are the various Radio channels. In the near future the company plans to increase the number of channels to 400 channels. It is also thinking of bringing HD technology for television transmission to India. The service uses a MPEG-4 digital compression technology that transmits through a MEASAT-4 at 91.5°east. Out of all the DTH services in India it was launched at the 5th number.
The Advertising campaign for BIG TV was started without the presence of any real brand ambassadors. The initial ads showed many incomparable things and said that like those things BIG TV is also incomparable. It used the line, “TV HO TO BIG TV HO WARNA NA HO.”
The service came into a controversy after it was launched because of delay in installations in many homes in the Southern part of India. it also faced some allegations when it imitated the teaser Ads released by Airtel.
As far as the service’s future is concerned, the company’s boss Anil Ambani has said that BIG TV along with the other DTH players has a bright future in Indian market. this is because people are attracted towards DTH due to its quality and affordability. He also said that he hopes to acquire the 40% of Indian DTH market by end of 2008.
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Sir
I am Anil Kumar working as Electrical Engineer in Narayana Hrudayalaya Hospital. We want to provide a DTH for our newly constructed hospital. Kindly send your profile and quotation for the same
Thanks & Regards
Anil Kumar