SEO or Search Engine optimization is the art of projecting your website in a search engine result. A popular belief is that SEO should focus on Google optimization. There is nothing wrong in it. Considering the popularity and ethics of Google, customers tend to choose it in the first place.
However, you will be making be making a mistake if you are going to avoid other search engines. The prominent names in this field other than Google are undoubtedly Yahoo and MSN. These search engines can give more traffic than you actually expect.
Queries per search engine
Google – 200 million queries per day, indexed 10.5 billion items.
Yahoo – 47 million queries per day, 2.4 billion per month.
MSN – 270 million queries per month.
Priority ranking in SEO
SEO is not simple as you think. It is not “the SEO strategy”; it is “an SEO strategy”. It varies with different factors like targeted search engine, targeted customer groups etc. The key factor is to define our priority.
1. Link Popularity or Back links
Link popularity is nothing but the presence of links in other web pages. The more sites host the link to your page; higher will be your ranking in search engine. This shows that you are genuine.
Google is known to rank the page according to the number of back links. For them link popularity is priority number one.
You can increase the presence of back links by sending emails to other providers. Make successful email campaigns. Host links to other web pages under an understanding.
2. Keyword density
Use keywords in an optimal amount in your web page. For Yahoo and MSN, keyword density is priority number one. For Google it ranks second.
Different search engines crawl your page differently. Google and Yahoo search the whole content. MSN search keyword only in the beginning of the page.
3. Meta Tags
Use of Meta Tags and anchor text gives a good score in Yahoo and MSN search.
4. Formats other than text
Googlebot can crawl .PDF and .doc file formats.
5. Site density
Google likes bigger sites.
Submit your URL
Visibilities in search engines can be ensured by submitting your URL to its index.
For Google
http://www.google.com/addurl.html
For Yahoo
http://siteexplorer.search.yahoo.com/submit
For MSN
http://search.msn.com/docs/submit.aspx
Biasing
Google shows a biasing towards resources providing information. Yahoo and MSN tend to give commercial results..edu and .org will give a higher ranking in Google.
