SUN Direct DTH service

The SUN Direct DTH service is a direct to home television serviced provided by the South Indian media giant, SUN Network. The service was initiated on 7th of December in the year 2007. The initial service was only available in its home state Tamil Nadu. It needed a lot of struggle, to launch the service in all the south Indian states. Currently the service serves an approximate of more than 1.3 million subscribers in the South Indian region that makes it the largest as well as the most popular DTH service provider in that area.

The service now has a presence through India. It kicked off its Pan-Indian drive by launching its services in the states of Gujarat and Jammu & Kashmir. It then spread into Punjab, Haryana, Himachal Pradesh. Now the company is targeting the large Hindi speaking belt of Uttar Pradesh, Bihar, Madhya Pradesh and other states in its latest phases of expansion.

Sun Direct is probably the country’s latest and the most exciting state of the art DTH service. As of now, it is the fastest growing DTH Company working in the territory of India. As a company prediction it hopes to cross 2 million subscribers at the end of this year.

Sun Direct works on the latest MPEG-4 based technology. This helps to increase the service’s broadcast capacity. The best thing about the service is the provision of its next-generation services in emerging as well as fast-growing markets in a quick and efficient manner. Sun Direct uses the Irdeto conditional access solution which helps it to manage content and revenues properly in the satellite broadcasting venture.

Sun Direct uses Oracle for its multi-service capabilities. Oracle also provides SUN with real-time scalability that allows it to consolidate its billing operations. It also offers some really powerful new services that promise to improve visibility and clarity of pictures