The Top 3 methods for SEO are
1. Developing a keyword
2. Posting Ads in Google
3. Improve ranking in the Organic listing
1. Developing a keyword
A keyword is the word that people think relevant to the subject. They use these keywords in search engines (Google, Yahoo or MSN) to find the desired content.
For example, people search for iphone, You Tube, Gmail, eBay, Firefox etc in search engines. In this method, we try to influence the customers in choosing the keywords. Apart from Corporate giants like Apple and Microsoft, you will find a number of locally available websites who has successfully established their Brand names as keywords.
How to develop a keyword?
This can be achieved by email campaigns, newsletters, ads in print and electronic media and other business promotion techniques. Don’t forget about “mouth publicity”. This is something you can achieve only be providing a quality content. There is nothing more effective than a personal recommendation. Make sure that your customer comes back and recommend your site to others.
In simple words, customers search for Intel or AMD, not for microprocessors.
How to evaluate the success rate?
If you see the surveys by various websites, they will ask you “How did you come to know about our website”. The most common options are friends, search engines and ads in media. Use similar feedback options in your site. This will help you know about the success rate of your SEO strategy and modify defects if any.
2. Posting Ads in Google
Do not have the time and money for developing keywords? Don’t worry; you can achieve this by posting ads on Google.
Posting Ads on Google is entirely different from posting ads on print and electronic media. Using Google AdWords, you can reach specific customers.
When a customer searches for a relevant content, your website will appear in the ads section of Google. You need to pay only if the customer clicks on your ads, and that too a small amount. Your ads will also appear in relevant web pages.
For example, if you sell software for bulk emailing, your ads will appear in pages explaining “How to send bulk emails?”
3. Improve ranking in the Organic listing
Make some research on the keywords relevant to your content. Include these keywords in your domain, title and content. Google ranks the page by evaluating the presence of keyword.
