Toshiba and Sharp are rival companies in the Japanese market but they are now joining hands to become a dominating force in the LCD market.
The two companies are scheduled to release more details about their collaboration in the near future.
The Japanese companies face intense competition from companies from South Korea and Taiwan in this segment of the market.
This latest deal could now see Toshiba buying LCD panels from Sharp for their own products.
Kazuharu Miura, analyst with Daiwa Institute of Research had this to say on this latest deal Many TV makers dont make the panels. The important issue for them is making sure there’s a reliable panel-maker for purchasing the panels.