I have been saying just that for years now. The problem is we can shout and scream but it wont make any difference.
My guess is that once RIL launches their 4G these companies will come back to senses like Airtel did back in the 90's. They were charging Rs16 for outgoing calls and 12Rs for incoming. Then came reliance and the call rates came down to Rs50 paisa at one point. If RIL is going to be as aggressive as it was with mobile services back in the 90s then we are in for a pleasant surprise

But if it is going to be a part of the cartel too then cant really expect any change in quality of service or the prices.