Google have increase the pressure on apple by improving and implementing radical approach to its app centre.
First of all its sdk is not closed source. A developer don't have to sign a non disclosure document unlike apple's.
Also google is giving new developers quite a good documentation to run their apps and resources for free. Anyone can start building apps and start reading documentation there. Of course your apps will not be included directly. You have to pay 25 us dollar and there are some additional verifications like phone e.t.c. SDK is released under Apache license 2.0 which is compatible with GPL v3.
Steve Jobs is already worried saying that we didn't enter search engine business but google have enter mobile business.
Also android apps might converge with apple apps centre which will be disadvantage apple as it one of its source of revenues. Many android based phone are going to released but google have sown some confusion due to its chrome OS which is for entirely different market.



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