Broadcasting will soon be available on mobile phones and also dongle devices. Prasar Bharti which is India's Public broadcaster would begin broadcasting 20 free to air channels using a digital antenna.
In order to have these free channels available a tie up will be made with service providers. These services will first start for users in Delhi and Mumbai.
Although there is a similar service provided by DTH providers with an additional monthly cost but these use up alot of data. The different thing about the service from Prasar Bharti is that the service will be transmitted from TV towers.
I think this is going to be popular, but it depends on how much will be charged if at all there are any charges.
Lets see how well this service does, and how much they would charge or whether there are any charges or not.