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Big TV Launch on 24th June

  1. #1
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    Post Big TV Launch on 24th June

    A buzz in the air

    If you are one of those disgruntled television viewers who have been enduring jarred images and bad signals, there is hope this monsoon with two big players entering the DTH (Direct-To-Home) space. Reliance Communications’ Big TV and Videocon’s D2H are scheduled to launch their services in June and September respectively.

    “Almost everything is in place. We will launch the channel by June 24,” said the spokesperson of Reliance Communications. The company has lined up a robust network that includes around 1,20,000 retailers and 700 distributors.

    It also plans to introduce MPEG-4 technology – a feature that offers more channels compared to the prevalent DTH offerings – besides offering ‘Mozit’, a technology that enables a viewer to watch 12 channel previews at one time.

    Big TV also promises to offer 60 new movies a week as against the 20 new releases a week offered by existing player.

    Close on Big TV’s heels is Videocon’s D2H. The company is on a cost-cutting spree in order to make their DTH service more affordable. It plans to bring down the prices of set-top boxes by manufacturing them at its Aurangabad plant, rather than outsourcing them.

    “Ours will be the most compelling service because we plan to bring down the cost of our offering at the point of source,” said Saurabh Dhoot, Director, Videocon International Ltd.

    The company plans to manufacture 40 lakh set top boxes in the first phase. Another measure to pull down costs is synergising the service with its 40,000–strong distributors across the country.

    The emergence of Big TV and D2H have also made existing player Dish TV roll up its sleeves.

    Besides the existing offering, the Zee TV-promoted firm is planning to roll out new features, such as the ‘Open TV’ technology, wherein a subscriber can watch specialised bulletins on genres like entertainment, sports and current affairs. The feature will also give the viewer multiple camera angles of these programmes.

    In a bid to outwit the likely pricing challenge to be thrown by existing players, Dish TV is alsoplanning to increase its channel basket from the current 185 to 400 channels by end of the year.

    “We would be launching a satellite this month, which will enable us to widen our offerings,” said Jawahar Goel, Managing Director, Dish TV.

    Of course, such big plans translate into big investments. While Reliance will be investing Rs 2,050 crores in next two years, Videocon plans to put in Rs 1,000 crore in the coming year.

    Dish TV, on the other hand, will pump in Rs 1,600 crores in the next two years.
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  2. #2
    Platinum Member Preeti_20's Avatar
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    Reliance has proven their uselessnes with their reliance broadband and wimax services... and even mobile to some extent.

    Reliance is not reliable and this fact wont go down even if they put in thousands of crores into the DTH business.

    On the otherhand Tata sky is proving its worth and with the recent price cuts for the normal packages I am sure they will take the lead pretty soon.

    Videocon's idea of manufacturing the boxes in India is great but then the quality of those boxes conscerns me a bit... Made in India stamp on any product cuts the life of that product by 50%.. even if it works ok people just dont like the idea of any hitech equipment being made in India... Tata sky stuff is from South Korea, Tiawan and Thailand and they have extremely good quality control in those factories which is yet to be seen in any India product manufacturers factories.

    Hope for the best I wouldnt mind a price war between all the DTH companies

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    In my opinion pushing a large amount of money in the form of free set top boxes and similar tactis which is going to be applied by Reliance will make sure they get the biggest share of the market and the reason being India is an extremely price sensitive market and having even slightly lower prices or no start up cost will get Reliance loads of customers... and as we all know we people normally just like to moan about the bad service or being cheated by the companies but hardly ever do anything about it and this attitude of ours will make sure Reliance again has the last laugh.

    I called up the Reliance data centre a few weeks ago and the way they speak to a perspective customer makes sure that no one ever buys anything from them.. I was trying to get a dedicated box from them but no more.

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    Source:hindustantimes
    Reliance may launch Big TV this month
    With the direct-to home race hotting up, Anil Ambani’s Big TV has decided to launch in haste. The company is planning a June 24 launch, said industry sources, with teaser campaigns hitting televisions four days before the launch. Abhisekh Bachchan may be used as a brand ambassador sources added.

    Big TV’s entry, this month may intensify the action in the DTH space that is seeing a fierce price-war. Big TV already serves 50,000 customers who are part of its pilot launch and are its employees and customers of associate companies. According to the 2008 Ficci-PwC report on Indian entertainment and media industry, DTH households are expected to grow from 4 million in 2007 to 25 million by 2012.

    When contacted, a Big TV spokesperson said, "Reliance Communications is in advanced stages of launching Big TV DTH services. Big TV DTH service aims to be the most preferred option for home entertainment solutions across customer segments. Like in case of all offerings from Reliance ADA Group, customers using Big TV DTH services would be able to avail of better service quality, enhanced features and wider offerings at prevailing price points".

    The company may launch its services across 6000 towns this month itself. Actor Abhishek Bachchan will be the brand ambassador for Big TV, sources said. Tie-ups with television companies to make LCD television sets available with a Big TV connection at subsidised costs are in final stages. The pricing details are not known. The annual packages offered to employees came at a monthly subscription fee of Rs 325 with Rs 100 worth of pay per view content free. The installation charges were Rs 1000.

    Existing DTH services providers such as Tata Sky and Dish TV, which share about 5 million subscribers between themselves have of late, been busy wooing consumers with offers at reduced prices and attractive packages.

    Industry sources point out that both of them are bleeding with losses of over Rs 1000 crore but experts feel that the market has a great potential and that initially there is a subscriber acquisition cost, that has to be incurred.

    Salil Pitale, head of media practice at ENAM Investment Bank said, “The DTH market presents a fantastic opportunity and the entry of yet another player will work well for the market. A bulk of the existing cable TV market is in analogue mode and waiting to be converted either through digital television or through DTH. Between Dish TV and Tata Sky, 4.5 – 5 million subscribers are shared. With a total of over 70 million cable and satellite homes, the opportunity is huge.”
    Reliance may launch Big TV this month- Hindustan Times

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    RCom plans 1 lakh retail outlets for DTH venture
    Reliance Communications (RCom) is believed to have finalised over 1.25 lakh retail outlets across 4500 towns in the country to give a BIG push to its DTH venture. Over 700 distributors have already been signed in to cater to the 1.25 lakh retail points across the country and over 500 Installation & Service partners have been taken on rolls to cater to 25-30 installations per partner, per day.

    Sources say a two-day meeting of all circle CEOs, marketing and sales heads of BIG TV was held at the headquarters of R Com at Navi Mumbai. The company which started its test launch in January with around 60 channels has increased its offering to over 190 TV channels and 20 radio channels. The company plans to offer over 250 TV channels on the BIG TV platform within a month of commercial launch including pay per view channels. It is also believed to have placed an order for 5 million set top boxes the delivery of which is expected over the next 16-18 months.
    RCom plans 1 lakh retail outlets for DTH venture

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    Big TV to launch its DTH services by June end
    Anil Ambani's Big TV is all set to launch its direct-to-home (DTH) services by the end of June 2008, a source close to the development, who doesn't wish to be named, said.

    "Big TV plans to invest Rs 300 crore on marketing initiatives in the first year of the launch. The DTH service will be launched under the brand name Big TV," the source says.

    Big TV would face tough competition from three other operational private DTH players - Dish TV, with 3.2 million users; Tata Sky, which has a subscription of 2 million; and the regional player Sun Direct, whose subscriber base is less than 1 million.

    The company is believed to have selected more than 1.25 lakh retail outlets across 4,500 towns across India to give a push to its new venture. More than 700 distributors have already been signed.

    A two-day meeting of all circle chief executive officers, marketing and sales heads of Big TV has already taken place in Mumbai to work out the finer details of the launch.

    The company had started its test launch in January with around 60 channels. It has now increased its offering to over 190 channels and 20 radio channels. It plans to offer over 250 channels on the Big TV platform within a month of the commercial launch, including pay-per-view channels.

    The company has set up a redundant uplinking site at Bangalore in addition to the main site at Navi Mumbai. The infrastructure set up at Bangalore would enable the viewers to enjoy a superior viewing experience irrespective of weather conditions.

    Big TV has also placed an order for 5 million set-top boxes, which would be delivered in the next 16-18 months. It is betting big on the MPEG4 platform, which offers a fully digital feed and allows access to more than 250 channels as compared with 160 channels MPEG2 platform offers.

    The source also informs that Big TV plans to come out with a pricing strategy at the current industry levels, but also hopes to offer a wider content variety as well a better viewing experience.

    An Big TV spokesperson in an statement said, "Reliance Communications is in advanced stages of launching Big TV DTH services. Big TV DTH service aims to be the most preferred option for home entertainment solutions across customer segments. Like in case of all offerings from Reliance ADA Group, customers using Big TV DTH services would be able to avail of better service quality, enhanced features and wider offerings at prevailing price points."

    According to the 2008 Ficci-PwC report on Indian entertainment and media industry, DTH households are expected to grow from 4 million in 2007 to 25 million by 2012.
    Big TV to launch its DTH services by June end | Televisionpoint.com News

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    Quote Originally Posted by Preeti_20 View Post
    Videocon's idea of manufacturing the boxes in India is great but then the quality of those boxes conscerns me a bit... Made in India stamp on any product cuts the life of that product by 50%.. even if it works ok people just dont like the idea of any hitech equipment being made in India... Tata sky stuff is from South Korea, Tiawan and Thailand and they have extremely good quality control in those factories which is yet to be seen in any India product manufacturers factories.
    This kind of attitude and belief is unfortunate. Videocon manufactures TVs and their TVs were not at all bad.

    Same is true for other manufacturers such as BPL, etc. In fact in my home I have BPL 21" TV that was purchased way back in 1993. It required an EHT transformer replacement a couple of years ago and remote is long gone but other than that it is working flawless.

    Now older players such as Videocon, BPL, Optonica, etc. have lost out to foreign players because the new players brought in the 'latest' (?) technology which the older players were denied of during the 'license raj'.
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    Quote Originally Posted by Admin View Post
    In my opinion pushing a large amount of money in the form of free set top boxes and similar tactis which is going to be applied by Reliance will make sure they get the biggest share of the market and the reason being India is an extremely price sensitive market and having even slightly lower prices or no start up cost will get Reliance loads of customers... and as we all know we people normally just like to moan about the bad service or being cheated by the companies but hardly ever do anything about it and this attitude of ours will make sure Reliance again has the last laugh.
    So true! We only think about the up-front one-time cost. No one thinks about the running/on-going costs.
    *** Never argue with an idiot. ***

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