Dishtv premiers ‘Oye Lucky, Lucky Oye’ on dishtv Movie on demand On 18th Dec

Dishtv premiers ‘Oye Lucky, Lucky Oye’ on Movie on demand On 18th Dec

Setting yet another benchmark in the DTH sector, Dishtv, India’s No. 1 direct-to-home company and part of the biggest media conglomerate – Zee group, today announced the premier of the latest bollywood blockbuster – ‘Oye Lucky, Lucky Oye’ over their Movie-on-Demand (MoD) service in 3.5 weeks of its theatrical release. ‘Oye Lucky, Lucky Oye’ has proved to be a big hit among the Indian masses.

Announcing this Mr. Salil Kapoor, COO, dishtv said, “The Premier of “Oye lucky, Lucky Oye” on Dishtv will enable our 4.6 million subscribers to enjoy the latest and best of movies in the comfort of their home. Dishtv is a market leader in providing premium content to its subscribers, we are the only DTH platform to broadcast Bollywood & Hollywood blockbuster movies like Taare Zameen Par, Jab We Met, Spider Man 3, Pirates of Caribbean etc. At Dishtv, we are always innovating and exploring new opportunities to bring wholesome entertainment to the masses.”

“Many production houses have approached us for the release of their forthcoming films on Dishtv, the largest DTH platform in the country. In the current scenario of multiplex sales dipping and viewers preferring to watch movies at home, this association could form a growing new revenue stream for us going forward.” Salil Kapoor added. Dishtv has consistently set the benchmarks for the Indian DTH industry and it has redefined the business through marketing innovations, introduction of new generation value-added services and the highest standard of customer delivery.”

This could mean two things:

a) The movie is a big flop and distributors could not wait to get hold on more revenue by selling the rights to TV/MoD
b) DishTV is making the right moves.

I believe the former.

agreed kix, its definitely a full flop