India Broadband Forum

yoursraman · 02-11-09, 12:25 PM

NEW DELHI: Essel Group owned direct-to-home (DTH) company Dish TV India Ltd. has renewed its contract with actor Shah Rukh Khan as brand ambassador.

The Bollywood Badshah will continue to promote Dish TV in a fresh contract that is valid for 18 months. The leading DTH service provider had roped in Khan as its brand ambassador in 2007 to boost sales in a competitive market environment.

Dish TV COO Salil Kapoor, “We have renewed the endorsement contract with Shah Rukh Khan for another eighteen months,” admits Dish TV COO Salil Kapoor.

Dish TV plans to mop up three million subscribers during the FY'10 fiscal, taking its total base to eight million in a turf that it is being hotly contested between Tata Sky, Sun TV, Reliance ADAG's Big TV and Bharti's Airtel Digital TV.

sOURCE: Indiantelevision.com

NEW DELHI: Dish TV has extended its endorsement contract with Shah Rukh Khan for another 18 months. Dish TV, which leads the DTH category in the country, had signed up with Shah Rukh Khan in '07 to endorse its service. According to Dish TV officials, the service has a base of 4.85 million subscribers. Rival Tata Sky too uses Aamir Khan extensively in its advertising.

As reported by ET last week, Shah Rukh tops the list of celebrity endorsements on TV according to a new Tam AdEx report.

The economic slowdown seems to have had a positive rub-off on the DTH industry, as people have started restricting their entertainment bills and going out less. In the July-September '08 period, the DTH industry was adding six lakh subscribers per month, but the base jumped to one million in the October-December period.

"The DTH sector is witnessing explosive growth and Dish TV is fully equipped with key resources to maintain its leadership position in this growth phase. We have posted robust numbers in Q3 FY09 and are set to garner 8 million subscribers in next fiscal," Dish TV COO Salil Kapoor said.

Dish TV has added 7.89 lakh subscribers in the Q3 FY '09 compared to 5.29 lakh new subscribers in the previous quarter, registering an increase of 49%.

Source: Economic Times

Gary4gar · 02-11-09, 09:47 PM

I am bored with watching SRK, it would have been better if dish have enrolled some hot chick

just4kix · 02-11-09, 10:03 PM

dish wale shahrukh se santoosht hain ... ha ha ...

02-15-09, 02:14 AM

well, according to shahrukh he himself is the biggest brand in india ... so being promoted by the biggest brand is something which every other brand would like

...

i personally like tata sky ads more than dish tv's.

panchabhut · 02-17-09, 01:00 AM

Quote:

Originally Posted by saurav_kataruka

well, according to shahrukh he himself is the biggest brand in india ... so being promoted by the biggest brand is something which every other brand would like

...

i personally like tata sky ads more than dish tv's.

do u also like Amir Khan more than SRK?

Now that SRK has been advised rest for six months, what would happen to Dish TV?

cool_techie_tvm · 02-17-09, 07:55 AM

Slightly offtopic...Read some days ago that Pepsi didnt extent its contract with SRK this year. Seems like they have finally got rid of him..

02-19-09, 02:43 AM

Quote:

Originally Posted by panchabhut

do u also like Amir Khan more than SRK?

Now that SRK has been advised rest for six months, what would happen to Dish TV?

there is thread on this - aamir khan vs shahrukh khan in the bollywood movies section - u will find my comments there

.. i am not posting my comments here coz this thread may go totally offtopic if this debate starts here.

Quote:

Originally Posted by cool_techie_tvm

Slightly offtopic...Read some days ago that Pepsi didnt extent its contract with SRK this year. Seems like they have finally got rid of him..

hmmm ... i have noticed a huge reduction in cola ads these days... the pepsi vs coke vs thumbs up vs dew fights are not seen these days in ads more ...

just4kix · 02-19-09, 07:48 PM

Do you all people really care who the brand ambassador is for the particular product? Will you buy DishTV because of SRK or TataSky because Aamir is endorsing it? Or will you buy it because it gives you your money's worth.

This poser is for edecuated people.

02-11-09, 12:25 PM	#1
yoursraman Junior Member Join Date: Dec 2008 Location: IN DREAMS Posts: 48 Rep Power: 1	dishtv extends contract with Shahrukh Khan NEW DELHI: Essel Group owned direct-to-home (DTH) company Dish TV India Ltd. has renewed its contract with actor Shah Rukh Khan as brand ambassador. The Bollywood Badshah will continue to promote Dish TV in a fresh contract that is valid for 18 months. The leading DTH service provider had roped in Khan as its brand ambassador in 2007 to boost sales in a competitive market environment. Dish TV COO Salil Kapoor, “We have renewed the endorsement contract with Shah Rukh Khan for another eighteen months,” admits Dish TV COO Salil Kapoor. Dish TV plans to mop up three million subscribers during the FY'10 fiscal, taking its total base to eight million in a turf that it is being hotly contested between Tata Sky, Sun TV, Reliance ADAG's Big TV and Bharti's Airtel Digital TV. sOURCE: Indiantelevision.com NEW DELHI: Dish TV has extended its endorsement contract with Shah Rukh Khan for another 18 months. Dish TV, which leads the DTH category in the country, had signed up with Shah Rukh Khan in '07 to endorse its service. According to Dish TV officials, the service has a base of 4.85 million subscribers. Rival Tata Sky too uses Aamir Khan extensively in its advertising. As reported by ET last week, Shah Rukh tops the list of celebrity endorsements on TV according to a new Tam AdEx report. The economic slowdown seems to have had a positive rub-off on the DTH industry, as people have started restricting their entertainment bills and going out less. In the July-September '08 period, the DTH industry was adding six lakh subscribers per month, but the base jumped to one million in the October-December period. "The DTH sector is witnessing explosive growth and Dish TV is fully equipped with key resources to maintain its leadership position in this growth phase. We have posted robust numbers in Q3 FY09 and are set to garner 8 million subscribers in next fiscal," Dish TV COO Salil Kapoor said. Dish TV has added 7.89 lakh subscribers in the Q3 FY '09 compared to 5.29 lakh new subscribers in the previous quarter, registering an increase of 49%. Source: Economic Times Last edited by yoursraman; 02-11-09 at 12:40 PM.

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02-11-09, 09:47 PM	#2
Gary4gar Gold Member Join Date: Apr 2007 Location: Jaipur Posts: 775 Blog Entries: 1 Rep Power: 3	I am bored with watching SRK, it would have been better if dish have enrolled some hot chick

02-11-09, 10:03 PM	#3
just4kix Platinum Member Join Date: Dec 2007 Location: Pune Posts: 8,899 Blog Entries: 6 Rep Power: 19	dish wale shahrukh se santoosht hain ... ha ha ...

02-15-09, 02:14 AM	#4
saurav_k Guest Posts: n/a	well, according to shahrukh he himself is the biggest brand in india ... so being promoted by the biggest brand is something which every other brand would like ... i personally like tata sky ads more than dish tv's.

02-17-09, 07:55 AM	#6
cool_techie_tvm Amor vincit omnia Join Date: Dec 2007 Posts: 2,682 Blog Entries: 4 Rep Power: 4	Slightly offtopic...Read some days ago that Pepsi didnt extent its contract with SRK this year. Seems like they have finally got rid of him..

02-19-09, 07:48 PM	#8
just4kix Platinum Member Join Date: Dec 2007 Location: Pune Posts: 8,899 Blog Entries: 6 Rep Power: 19	Do you all people really care who the brand ambassador is for the particular product? Will you buy DishTV because of SRK or TataSky because Aamir is endorsing it? Or will you buy it because it gives you your money's worth. This poser is for edecuated people.

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