India Broadband Forum

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NEW DELHI: Direct-To-Home player Dish TV on Tuesday said it expects to add about three million subscribers this year, taking the total number to eight million, as it plans to launch new value-added services (VAS) and channels in the year ahead.

“We already have about five million subscribers and in the next year, we should add another three million taking the total number to eight million,” Dish TV Chief Operating Officer, Mr Salil Kapoor said.

DTH or Direct-To-Home television is defined as the reception of satellite programmes with a personal dish in an individual home, which does away with the need for the cable operator.

The company is also looking at introducing more value-added services as well as offering more movies under its pay per view model, Mr Kapoor said declining to divulge further details.

The Essel Group firm already offers Active services in partnership with other companies such as ICICI.

Dish TV had earlier said it was looking at adding another 200 channels next year from the current 200 to its bouquet to maintain its edge over its competitors in the DTH space.

According to an Indian Readership Survey of 6.5 million households, DTH service accounts for 10 per cent of cable and satellite households, thus leaving plenty of room to grow in future. – PTI

News Source: Business Line : The Hindu Business Line : Dish TV plans to add 3 million subscribers