India Broadband

MyWay

Dish TV and Future Group, the leaders in direct-to-home and retail business respectively, have come together to reach the masses through the wide and established footprint of Future Groups' retail formats - Big Bazaar, Pantaloon and E-Zone. Consumers shopping in these retail outlets can buy Dish TV connection at an subsidized price.

This move is the next level of the engagement between the organizations after the equity investment announced two months back. The financial tie-up now stands exemplified through the market alliance, where the strengthens of both the organizations will stand extended to 100 plus outlets.

Arun Kapoor, CEO, Dish TV said, "We are extremely pleased to join hands with the Future Group that marks Dish TV's exclusive presence in all their retail outlets. With growing awareness and brand recall, the aspirations for owning Dish TV have grown manifold, through this tie up with the Future Group stores, we are happy to enable consumers to embrace Dish TV at very attractive prices, thereby fulfilling their desire for an enhanced TV viewing experience."

Rajan Malhotra, CEO, Big Bazaar, added, "Future Group has always strived to provide innovative products and a unique shopping proposition for its discerning customers. With this exclusive initiative, we are reaching out to the Indian masses with yet another value-for-money proposition from our basket, with a product that is today very top-of-mind and desirable."

link : Dish TV in partnership with Future Group | Televisionpoint.com News

Broadband

This is something good. As DishTV suffered a big loss in the recent year and i am sure that they are looking forward to make the losses back soon.