India Broadband Forum

India Broadband Internet

Bharti Airtel has partnered with IBM to deliver India�s first �Service Delivery Platform� (SDP). This platform will enable Airtel to deliver a suite of unique, innovative products, services and applications, to its over 25 million customers spanning mobile, landline and broadband services. Airtel is investing over $100 million in the platform.

The implementation of SDP will enable Bharti Airtel to have an integrated environment that will incorporate all of Airtel�s content and applications services under one platform. Airtel�s customers can now get the benefit of a complete service experience through service personalization, single access point, single sign-on to its mobile, landline as well as broadband and enterprise customers across the country. With this implementation, Bharti Airtel will become the first service provider in India to have a comprehensive service delivery platform. IBM will develop, manage and operate this service Delivery Platform (SDP) for Bharti Airtel.

The SDP shall enhance the spectrum of content, application and services and integrate them across all of Bharti�s service lines and present a consistent presentation of services to the customers, who then shall be able to access through multiple channels viz. SMS, MMS, WAP, Web, broad band. The customers shall also be able to personalize this catalogue. The content delivered to the customers shall also be more friendly and customized as per the capability of their devices.

The content providers to Bharti Airtel shall also benefit significantly with the Service Delivery Platform. They shall be able to publish content once and distribute through multiple channels - SMS, MMS, WAP, Web, etc. Bulk uploading of content, along with protection of digital content shall also be possible now. In addition, the content providers shall be able to test new devices and content services prior to launch. The reconciliation and settlement process shall also be automated.