Thread: Reliance Communications halves GSM rates

Upping the ante in telecom price war, Reliance Communications (RCom) has reduced its GSM tariffs by 50 per cent by doubling talktime period and extending validity for lifetime. However, the move has failed to amuse the existing GSM players as they have opted for a “wait and watch” policy.

The company has enhanced validity and talk-time of its already launched GSM tariff plans. Under the new offer, subscribers would be able to make local calls at 50 paise per minute (Re 1 earlier) and STD calls at 75 paise per minute (Rs 1.50 earlier). It had also extended validity for lifetime (licence period of the company).

Earlier, Reliance Mobile GSM had offered limited validity of either 3 months or 6 months, which has now been enhanced to lifetime validity, by default. Thus, all new Reliance Mobile GSM connections will come with lifetime validity at a nominal charge, RCom said in a release here today.

Under the offer, the company will also provide a daily talk-time credit of Rs 4 for 90 days, thus a total talk-time of Rs 360 (6 times that of the recharge value). The additional talk-time can also be used to make local calls and send SMS to any network, it said.

The double talk-time offer is available on every recharge till March 31 for both existing and new customers. Moreover, all the company’s new connections will come with lifetime validity at a nominal charge.

Its existing GSM customers can avail of the scheme on every recharge with a special tariff voucher of Rs 26.

RCom has also introduced an SMS pack of Rs 32 targeting the youth, which will offers 500 local SMSes free-of-cost.

“We have received tremendous customer response for our GSM service since its launch in January. By offering lifetime validity, lucrative benefits and other gamut of services, we are fulfilling customers’ expectation of a delightful communication experience. We will continue to explore new opportunities to provide our Reliance Mobile customers with unparalleled network quality, customised tariff plans, constant innovations and best in class services,” RCom Regional Head (West) Dinesh Gulati said.

However, the existing operators are playing a waiting game. When contacted, an Idea Cellular spokesperson said, “We will only launch schemes depending on the market demand, and if there is a need to reduce tariffs, we will take a call on it.” A Vodafone-Essar official also mirrored the sentiment, while analysts were skeptical whether other companies will follow suit.

RCom halves GSM rates

After a silent period of few months, the tariff war begins again.
Even Virgin had earlier reduced both local & STD rates to 50p, but that came with "conditions applied".

Frankly i should applaud the efforts of Reliance especially with respect to the GSM sector. Marketing strategies at its very best.

Some days earlier Aircel started its operations in Kerala. Any guesses how much did the starter pack costs? 296/- !!! Compare that with Reliance who is offering lifetime validity, 4/- added to the account everyday for some months and double talktime too and all these for just 99/-.

That way, Reliance has all along been the cause for tariff reduction. The drop in rates started only after R-CDMA started operations with the DAPO and forced other players to also react to retain customers. They were the first to offer free incoming.
The fact that R-Com deost not see eye to eye with the other GSM operators has all along benefitted the consumers.

just read on another thread that the rates are not actually halved. actually its a way of promoting the double talktime offer. the call charges are the same but double talktime is being provided.

http://www.indiabroadband.net/relian...offer-lie.html (R-GSM 75p STD offer is a lie) for the curious users !!