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Vodafone blocks free MyToday SMS Subscriptions

GSM service provider Vodafone-Essar has blocked entrepreneur Rajesh Jain-promoted Netcore Solutions’ free SMS alert service, alleging the service does not comply with the telecom regulations. This is the second instance of the services being blocked — earlier by Bharti Airtel in November 2008
Netcore offers the service 'MyToday' to 3.8 million mobile phone users in the country. Jain was the founder of IndiaWorld Communications, a small start-up, which was acquired in 1999 by IT major Sify Technologies for around Rs 500 crore.
Vodafone-Essar has blocked the services since morning today, for which the company has not quoted any reasons. We were informed of the 'block’ by our value-added service provider Smart Wireless, while some customers also complained of not receiving the service, a top official of Netcore Solutions told Business Standard today.
The GSM operator has blocked the short-code ‘575758’ to which users had to sent-in their ‘opt-in request’. Netcore, through its service provider Smart Wireless, is in talks with Vodafone-Essar to resolve the crisis, they added.
A couple of Vodafone-Essar subscribers also confirmed the development and said that the services could not be accessed on Monday

When contacted Netcore officials confirmed the development, but declined to provide details. Vodafone Essar declined to comment on the issue. Vodafone-Essar is believed to have blocked the services, alleging these do not comply with the Telecom Regulatory Authority of
India’s (Trai) National Do Not Call (NDNC) regulations. TRAI had rolled out NDNC to curb unsolicited commercial communications (UCC), including unsolicited SMSes and pesky calls, and had even set up a registry.
This is the second instance of the services being blocked as in November, leading GSM operator Bharti Airtel has blocked the service. However, the services were later restored.
Earlier, in an earlier interview with Business Standard, Rajesh Jain had stated that the services were "opt-in" and not unsolicited.
This means that a mobile phone user has to subscribe to the service by sending an SMS.
According to Trai’s recent ‘Recommendations on Growth of Value Added Services and Regulatory Issues’, telecom access service provider cannot block mobile portals of consumers who have subscribed to GPRS or WAP services. TRAI has recommended that there cannot be “selective blocking of mobile portals or short codes”.

http://www.business-standard.com/india/news/vodafone-blocks-netcores-free-sms/00/06/349233/

StarK

thank goodness... its cause of vodafone that i dnt receive any spam sms's ...these so called services just spam about on the networks... good work.

cool_techie_tvm

Ha. Simple. MyToday will switch to some other code and start sending the messages just like they did with Airtel.

panchabhut

can any body pl. explain the concept of this MyToday subscription?

cool_techie_tvm

We need to register our mobile number in the mytoday website.

We can opt for alerts from varied topics such as news, astrology, market news etc etc

They will keep on sending us the subscribed alerts at regular intervals in a day.

saurav_k

isnt vodafone itself a spam machine? i receive irritating smss and calls for various offers on my VF prepaid mobile. i know we can turn this off using the DND (do not disturb) sms. but, if we do so we wont also receive the various offer alerts and occasional offers. i recently received an offer for the first time from vodafone in 6 years. they offered me the very popular Rs.69 bonus card for just Rs.25. thank god i didnt delete that message without looking into its content which i generally do with most of their promo smss.

cool_techie_tvm

Does all the service providers block offer messages if we opt for the DND service? Is that some sort of punishment?

saurav_k

see, the alerts of new promo cards etc are also considered as promotion. so you wont know about the latest bonus cards etc. and for the kind of offer i got - i am not sure but i think those will also be blocked coz those offers are also sent by smss.