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Airtel launches Easy Music service for their customers
India’s largest private sector mobile service provider Airtel has launched a new value added service called Easy Music for their customers in the Indian market. The company has launched Airtel Easy Music centers around the country and this service is available to all prepaid and postpaid Airtel mobile subscribers from over one lakh plus Airtel retail outlets.
This itself has made Airtel the world’s largest retailer for music! Hemant Sachdev, Director, Marketing, and Communication, Bharti Tele-Ventures said in a statement on this new service initiative: “It not only spells convenience but also offers more choice and better access.”
Jay Kim, Senior Executive Vice-President, WiderThan Co. (an affiliate of SK Telecom) added: “Easy Music is a revolutionary product that has never been attempted by any mobile operator in the world. With the market for mobile music set to grow exponentially in India, I believe that this product is set to redefine music retailing and will be a benchmark service for all operators internationally”.
Airtel customers would now be able to choose a song of their choice from a wide variety to make it their caller tunes for a nominal fee per month.