Mahendra Singh Dhoni: New brand ambassador for Reliance Communications
This news is not going to amuse many people considering its timing. England has just managed to defeat India in a match, which was supposed to be won by the home team, and Dhoni was one of the many players who failed in the last innings of the match.
However, he has proven his worth to the Indian cricket team and provided a great combination of a wicketkeeper batsman. The latest news in is that Reliance Communications has signed on Dhoni to be their new brand ambassador.
Dhoni would now represent Reliance Communications Ventures Ltd (RCoVL) and Reliance Energy for the next two years. Anil Ambani headed company wants to use the charismatic cricketer to communicate to the youth, 65 per cent of India’s population. Sanjay Behl RCoVL Branding and Marketing Head said about this deal: “Reliance and Dhoni have commonalities as both have great potential to become global leaders.”
RCoVL has also launched two new sections ‘Dhoni Zone’ and ‘Dhoni Magic’ on R-World, which is the company’s online mobile portal.