It appears that several TV channels are already ready with HD content. As and when Content Providers such as Star, Zee, Sony, etc. are ready to beam HD content, the channels will be able to meet the challenge.

Channels such as Discovery, Animal Planet, National Geographic, ESPN, Star Sports, BBC, CNN, etc. are already creating the content in HD but transmitting in SD for India. This is not surprising because HD-TV is already in action in USA, Europe, Australia, Japan, etc.

What is heart warming is that Indian channels such as News X, NDTV, Zee Sports are also ready or getting there. By the end of 2009, there may be the first rays of HD-TV emerging in India. But by 2010, we may get a lot more channels.