Search engine giant Google has said that they have completed development work on their much-awaited radio advertising system.
They have also begun a test program under which advertisers can buy radio ads through its online ad-buying system.
Google said in a web release that they are now testing a system it acquired through its acquisition of dMarc Broadcasting in early 2006. They have now integrating that mechanism into its existing AdWords online ad-buying system.
The company added: “We’re happy to announce that the integration is now complete and we’ve recently begun a U.S. beta test of Google Audio Ads with a small group of AdWords advertisers.”