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Google to test launch radio advertising system

This is a discussion on Google to test launch radio advertising system within the News from the Tech and IT World forums, part of the News and views category; Search engine giant Google has said that they have completed development work on their much-awaited radio advertising system. They have ...

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Old 12-08-06, 08:15 PM   #1
 
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Default Google to test launch radio advertising system

Search engine giant Google has said that they have completed development work on their much-awaited radio advertising system.
They have also begun a test program under which advertisers can buy radio ads through its online ad-buying system.
Google said in a web release that they are now testing a system it acquired through its acquisition of dMarc Broadcasting in early 2006. They have now integrating that mechanism into its existing AdWords online ad-buying system.
The company added: “We’re happy to announce that the integration is now complete and we’ve recently begun a U.S. beta test of Google Audio Ads with a small group of AdWords advertisers.”
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