India with its huge population and continuous growth provides for variety of business opportunities. Online business in India isn’t a new trends but it is found to be catching up like never before now a days.
Many websites have had great success running online business. But there are ceratin difficulties of running online business in india.
A big chunk of our population comes in the illiterate, undereducated, or computer illiterate brigade which is a huge short coming so a reach out to larger audience isn’t possible. Majority of Indians do not have access to internet especially in rural areas which is also a problem. Apart from this payment gate way and non availability of cash on delivery option on many sites is also a great problem. Many Indians don’t own or use a credit card and paypal isn’t acting fine in india along with this the fear and risk of credit card frauds also is a cause of concern for online businesses in india.
Trust is one thing online websites need to build up on, prospective customers need have complete guarantee that their money is safe, transaction details ( esp via cards) are secure and confidential, quality will be guaranteed, delivery on time, flexible exchange policy etc.. Apart from this websites need to build up on the trust factor through reviews on other sites and testimonials from satisfied customers.
Another important factor is Search engine optimized website and proper advertising