This is a discussion on Microsoft Zune failing to match the sales of Apple iPod within the News and Views from the Business World forums, part of the News and views category; Microsoft recently launched the Zune music player along with a Zune Marketplace aiming to take on the ever-popular Apple iPod. ...
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| Silver Member Join Date: Aug 2006 Age: 22
Posts: 464
Rep Power: 3 | Microsoft recently launched the Zune music player along with a Zune Marketplace aiming to take on the ever-popular Apple iPod. However, launch has been a disappointment for the company as it is failing to match up with the sales of iPods. This is however expected as Microsoft has said that they are looking for long-term growth and this is just a beginning. Nevertheless, Microsoft does have a problem in hand considering a lot of experts have given sad reviews to Zune saying it does not match the simplicity provided by Apple’s players. PiperJaffray senior research analyst Gene Munster spoke about the Zune: “The buzz that Microsoft was able to generate for the Zune’s launch clearly helped the player in its first week, but much of the publicity took the form of Zune/iPod comparisons.” |
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