India Broadband Forum

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Apple might showcase itself as the maker of computing devices for the hip generation but studies say something very different.

A market research firm Metafacts has stated that nearly half of Apple’s customers are 55 or older. Their report claims that 46 percent of Apple customers are at least 55 years old.

This totally goes against the general perception that Apple iPod are preferred by younger generations and they are more likely to buy a Mac rather than a PC.

Apple responded to this report by saying: “MetaFacts data is incorrect. Our customer data shows that only around 20 percent of Mac users are over the age of 55. The Mac is more popular than ever, and we are thrilled that our products appeal to people of age 1 to 100.”

The research group added that 25.2 percent of PC users are over the age of 55. Dan Ness, principal at MetaFacts added: “Apple can claim long-time loyalists, but its future among the young technoliterati is an interesting dynamic. Gateway has the lead among the 18 to 24 year olds, with a higher-than-average share of U.S. homes’ primary PC users falling into this age group.”