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Proton to drop car prices by 2-5 percent
Malaysia based Proton Holdings Bhd has announced their decision to drop the prices of their cars in the domestic market by around 2-5%. This comes after the announcement of the National Automotive Policy (NAP).
Company’s managing director Syed Zainal Abidin Syed Mohd Tahir also admitted that both Proton and Edaran Otomobil Nasional Bhd (EON) would have to consolidate the distribution and sales network of Proton cars. This is because the current mechanism for delivering vehicles to the customers is pretty unorganized.
Tahir said: “We need to calculate and look at our pricing strategy. We are talking with the Finance Ministry, and if everything is approved, we will hopefully make an announcement next week.”
He further added: “We are prepared not to be protected one day. We can’t be the national car forever. We have to survive on our own and that is why the management is putting together strategies for how best we can do that.”
The company also is planning to enter the Indonesia and Thailand markets.