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Samsung launches a new mobile TV phone (model:SGH-P930) to the Italian market this month through Telecom Italia. This newest mobile TV phone combines not only the latest mobile TV technology, but it also combines HSDPA technology which enables high-speed data transmission. Samsung has provided a mobile TV phone (model: SGH-P920) to Telecom Italia since May 2006. Samsung’s successful drive in the Italian market has been a big step in leading Europe ’s mobile TV phone market.

Samsung’s newest model, the P930, adopts horizontal LCD screen for optimal mobile TV watching and supports stereo speaker for best sound quality. The P930 has wide 2.3 inch (240×320) LCD and supports Picture in Picture (PIP) function to watch two TV channels simultaneously. It adopts a 2 megapixel camera for high-quality photo shooting and a VGA camera for convenient video telephony. It also supports a microSD external memory slot for better storage.

The mobile TV market is lead by three different standards; DVB-H in Europe , MediaFLO in the U.S, and DMB in Korea . Samsung is leading all three standards by supplying world’s first S-DMB and T-DMB phone in Korea, Europe’s first T-DBM phone in Germany, Europe’s first DVB-H phone in Italy and by successfully demonstrating the MediaFLO mobile TV technology at ‘CTIA Wireless 2006′in the U.S. market.

Kitae Lee, President of Samsung Electronics Telecommunication Network Business said, “Mobile TV will change the lifestyle of people and will be a big contributor in the future of an ubiquitous world.” He added, “Samsung will lead the worldwide mobile TV market by providing a variety of mobile TV phones with advanced features and premium design.”