India Broadband

Pirate

Kodak Delivers the Power of Digital Imaging at PMA 2007

Eastman Kodak Company today demonstrated a range of digital imaging solutions aimed at helping retailers tap growing consumer demand to do more with their digital pictures. At the Photo Marketing Association’s Annual Conference and Exposition, Kodak unveiled a lineup of custom photo books, collages and digital photo merchandising products and services that can be produced in-store, on-line and at wholesale.

“Each day some 315 million digital images are taken and stored, but not printed, creating a tremendous opportunity for retailers to help consumers do more with their digital images,” said Brad Kruchten, General Manager of Kodak’s Retail Printing Business and Vice President, Eastman Kodak Company. “If the industry is to unlock this potential treasure chest of images, we must work together to offer consumers a variety of easy-to-use products and services that are readily available from multiple pathways.”

“Our approach will be to offer retailers a portfolio of in-store, on-line and wholesale products and services, all based on open architecture, that will leverage their existing assets to profitably grow the digital business – while offering consumers the ability to do more with their pictures than capture and print 4×6-inch photos and enlargements,” says Kruchten. “These products and services will enable consumers to move beyond capturing and sharing moments to creating and sharing stories.”