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Kodak Introduces New Sleek, Compact Single Use Camera As the Perfect Complement to a Digital Camera

At the Photo Marketing Association’s Annual Conference and Exposition, Eastman Kodak Company today unveiled enhancements to its consumer family of film capture products, most notably the newly redesigned KODAK HQ Maximum Versatility Single Use Camera that features a silver-colored body with a simple, clean and modern design, which is 20 percent smaller than the camera it replaces. This comes close on the heels of the recent KODAK PROFESSIONAL PORTRA Film launch; and together, they underscore the company’s ongoing commitment to the film category.

“With consumers in the US purchasing nearly a half million rolls of KODAK film and single use cameras each day, film and single use cameras are still relevant consumer products – even in light of the growing consumer digital capture market,” said Laurent Dartoux, General Manager of Film Capture, Eastman Kodak Company. “In a world where consumers use both digital and film, we focus on providing them with the best choices to capture and print their stories. Our new single use camera and enhanced consumer films provide consumers with the ability to take a great picture virtually anytime, anywhere.”

The new KODAK HQ Maximum Versatility Single Use Camera features an improved design, combined with the KODAK EKTANAR Lens and Kodak’s 800-speed film, to deliver the same high-definition pictures, with unbeatable clarity, of any 800-speed single use camera that consumers have come to expect from HQ. Approximately 60 percent of Americans own more expensive film or digital cameras but still turn to single use cameras when they want to protect their camera or if that camera isn’t available.