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Score Mobile Video to deliver exclusive NCAA(R) March Madness highlights and signature Score content to mobile phones across Canada -

Score Media Inc. (TSX: SCR) announced today that it is launching Score Mobile Video - a mobile video clips service which is available across Canada to customers of Rogers Wireless, TELUS, and Bell Mobility with video-enabled mobile devices. Score Mobile Video will also be available on Amp’d Mobile upon its launch in Canada on March 14th.

Score Mobile Video will give viewers access to signature Score programming, packaged specifically for mobile viewing in 2-3 minute clips. Score Mobile Video will feature exclusive mobile coverage of the NCAA March Madness tournament, including previews, in-game highlights, features and fantasy analysis. In addition, fans of The Score will be able to access other premier Score programming on-the-go, including Cabbie on the Street, Branded, The Spin, Hardcore Championship Fighting, and exclusive fantasy analysis from The Score’s experts.

“Score Mobile Video gives hardcore sports fans access to their favourite Score content, including extensive coverage of NCAA March Madness, when and where they want it” said Benjamin Levy, Senior Vice President of Score Media Ventures. “We are thrilled to be working in partnership with all of Canada’s major mobile carriers as we continue to execute our multi-platform sports content strategy.”

Score Mobile Video will be available on video-enabled mobile devices on Rogers Wireless, TELUS, Bell Mobility, and Amp’d Mobile on a “pay per clip” and/or a subscription basis, depending on the carrier. For more information on how to get Score Mobile Video, visit www.theScore.ca/scoremobile. Score Mobile Video is Score Media’s second mobile offering. In November 2005, Score Media launched Score Mobile 1.0, a downloadable java application that allows fans to get up-to-the-minutes scores and odds for every major sports league, presented in the graphical format of the familiar Score Ticker. Score Mobile 1.0 quickly became the most downloaded application of its kind in Canada.

About Score Media Inc.
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Score Media Inc. (TSX: SCR) is a media company committed to creating consumer value through creative solutions, technology, and innovation in response to sports fans’ growing desire for increased participation in their consumption of sports content. Score Media’s main asset is The Score Television Network, a national specialty television service providing sports, news, information, highlights and live event programming, available across Canada in more than 5.9 million homes. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including TheScore.ca, Score Mobile, and Score Poker.