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Reliance To Launch ""change2broadband"" Campaign For Existing 1x Customers Reliance To Launch ""change2broadband"" Campaign For Existing 1x Customers, Convert 1x data card to EVDO data card (Netconnect Broadband Plus)
NEW DELHI: Anil Ambani-run Reliance Communications is targeting 15-20 per cent of its revenue from its data and value-added services verticals.
According to company sources, RCom is giving a major push to its data business and expects it, along with the VAS business, to contribute 15-20 per cent of overall revenues.
To achieve its revenue target, RCom is planning to target high-value customers of rival companies.
The company is planning to launch a swap offer 'Change2Broadband' wherein data-card customers of competitors will be upgraded to Reliance's Netconnect Broadband Plus service, sources said.
Under 'Change2Broadband', RCom will offer a Rs 3,600 annualised savings scheme to these churn customers. A potential high-value customer for RCom is one who is currently subscribing to tariff plans of over Rs 1,099.
This could translate into a revenue contribution of over Rs 800 crore every quarter. RCom is also planning a similar swap offer to upgrade its own Reliance Netconnect customers to Netconnect Broadband Plus. RCom has tied up with Alcatel Lucent to es tablish its data network.
Source: moneycontrol
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