Thread: Reliance is going Sify way

Reliance is going Sify way?
History, dear folks, can teach us a lot. The generations who learn from their history are better placed than who refuse to acknowledge it. The wisdom holds true for corporations too. CEO’s mar or make a company; despite the common sense prevailing on ground.
In a way, I have been wondering about Reliance, Anil’s division. Much vaunted “broadband” has not materialized; his mobile business has not really excited the market in recent times and hordes of people are expressing dissatisfaction. Then, of course, Reliance has its neck deep in different ventures, which defeats the entire purpose of having focused plans for telecom. It would, in the end, go down like the Govt. of India’s black hole- where money goes in but no result thereof.
I was indeed dismayed to see a write up in Indian Television.com, which talked of last mile access woes. It is true. However, Satyam burnt its fingers nicely and had to exit its ISP business. Reliance is refusing to learn from the history and that of not too recent past. According to the report, Reliance would be investing and scaling up the infrastructure including billing, while cable operators would provide the last mile access.
There is an inherent flaw in the model. First, the Cable internet is not the bright speck in the sky for Internet access; unless of course it is optic fiber running to your home. DSL can giver higher and faster access. Then, the problem of secure browsing- most of the PC’s running Microsoft would be infected. It is easy to compromise a PC without firewalls et al.
Reliance would be stupid enough to expect the cable operators willing to invest time and energy- the same issues that dogged Satyam would plague Reliance too. Lack of customer focus and alienation would soon settle in.
Most of the cable operators have their own “internet services”- they act as last mile distributors for telecom companies. Why would they allow any other company to compete with their own services?
Despite this, Reliance has enough financial muscle and extremely active legal department to arm-twist them. This would make your cable operator wary, unless they are backed by a robust association. Satyam was perceived to be pliable and the dodos did not bother about customers anyway. Reliance would never want to have bad press.
Let us see how their foray comes in the picture. Let me grudgingly admit. BSNL, by mid next year, may have the last laugh. Especially when they have started scaling up direct optic fiber to building clusters in select cities. These Govt. PSU’s may well rule the broadband market. Everyone else would twiddle their thumbs and resort to lobbying to open up last mile access.
Especially when media would get enough brains to start comparing the inroads made by other companies. If the report in Indian Television.com is just a proposal, it is good enough. History never forgives anyone who ignores it.

Lukily though it seems that Rel is goin 4 wimax 2 giv the last mile access rather than using cable ... I hope that continues

Well said Admin !!!

I really liked what you have said.

But what you have said has already happened !!! I have written about it in the past and I will say again.
There is absolutely no clue within ADAG as to what is happening in their internet venture. There is no accountability, no SLA's no nothing. I am saying this with experience. I am currently on ticket no. 22 and my problem is not yet resolved. I have shouted, pleaded, begged, threatened, sweared at "customer care", but to no avail.
Customer Care are not accountable, neither are they RESPONSIBLE for taking a ticket to its logical conclusion. There tech people/network people etc get a ticket and they close it without taking bothering to check, if issue has been resolved.

Their processes are all screwed up and they are not interested in fixing them. Maybe they know, they can take ORDINARY consumers for a ride and still have no impact on their business. I am sure their corporate broadband business will have far better service.

So by a combination of don't care/what will you do/no accountability/no focus/up yours attitude, there consumer broadband business is already in the drains. And btw, my connection is ADSL and not cable !!

cheers.

Hi pk_rulz,

Dont bet on it that you will get good Rel Wimax service. There are already hordes of people cribbing about on various forums about Rel Wimax. The problems remain the same. Loads of tickets for the same problem and no resolution in site.

Secondly we indians specialise in taking a tech/service and sell it by stripping out its USP. Wimax is a prime example. Wimax was supposed to solve the last mile problem and give great speeds (in excess of 2Mbps). And here we have Rel selling their wimax at peanut speeds which barely qualify as broadband in the first place.

cheers

Sometimes I feel division of Reliance empire screwed up the Infocomm biz. The younger brother may be under pressure at home to improve on wealth front and beat the elder.. :-)

what ever great product you provide doenst make sence untill you provide best service.
In case of Reliance broad band forget about best or better or even Good , it worst service.
the customer when get the connection he feels that he has the best service once he gets the bill he will know what was promised and what he is getting.
they will loot the customer for no reason and keep registering new complains with new complains number and HURT the customer to the core.