One of the leading corporates in India, Reiance Retail is launching 4G phones worth Rs.4k (approx $67) to Rs.25k (approx. $417) in December. This will be under their new LYF brand smartphones, which consists of four segments called Earth, Water, Fire and Wind. Initially the company will be releasing premium Earth series this month and Water series will follow soon. Fire and Wind will be included in the second phase of the rollout plan.
It is said that the handsets will be available on e-commerce sites like Amazon, Flipkart and Snapdeal. More details about these models are yet to be revealed by the company.