Yes, you heard it right. As per reports the most awaited Samsung Galaxy S7 could be cheaper than S6, that is upto a 10% cheaper. This is just to withstand the pressure from competitors like Apple, HTC, Sony etc. Samsung is facing high pressure from Chinese companies like Xiaomi, Lenovo etc as they offer hi-tech features at very low prices.
As per a research analyst Samsung could be out of phone making business in less than five years as the competition is very stiff in Android mobile market. Competitors are ready to give phones with good specifications at cheaper rates. Also the threat from Apple iPhones add fuel to fire. Hope this new move is towards ensuring its survival in the market.
But the only way to get out of this dilemma is to develop an OS which can compete with Android. But the fact remains that Samsung could not progress much in the development their OS Tizon.