So we know why google is so desperate to get into networking. google buzz a googles initiative for intelligent networking though not really successful yet is a way gogole wants to penetrate into the global networking world because google knows networking search will have a lot of impact in the future.
About a year back getting indexed in the first page of google was a big thing for webmasters . But today facebook directs more traffic than google. This revelation shows how important social search is going to be in the near future.
Facebook and twitter draw more traffic even for lesser known sites. Ofcourse google isn’t going to be replaced by google anytime soon but wel google is already feeling insecure