Groups and fan pages have similar features so what’s the difference ? and what is better to create a group or a fan page ?
Fan pages I think are better if some brand wants visibility coz content from fan pages make it to search engines. Information in facebook groups is more private.
Updates in fan pages are lesser noticed because well I don’t notice these updates myself but in groups we have this message all members feature which is more attention generating (but messaging can be done only if a group has less than 5000 members).
The creation of events is similar in both fan pages and groups but in groups you have an option of keeping the event a secret but well I don’t find the need of making event secret.
Fan pages can have a customized URL too this is really great to promote brands outside facebook .
And I feel facebook loves fan pages more than groups! There has been continuous innovation for fan pages but nothing new for groups .
Groups are a lot more personal and you want professional facebook page then fan page makes a lot of sense as they can host applications too. So for brands it is preferable to use fanpages instead of groups.



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