India is worlds 7th Largest Internet Market growing. Many reputed and big brands are promoting and selling online. Social media marketing is catching up with Indian firms. Twitter, facebook, youtube, linked in, orkut and bloggs are important social media tools being used.
Twitter is being used as an essential marketing tool. Corprates are setting official twitter accounts, tweeting about latest offers, products, discounts and contests.
Retweet function of twitter is very effective in creating waves. There are contests where people have to Retweeet messages which helps in spreading of information to a large number of tweeple .
Brands are also encouraging people to use customized #hashtags in return for prizes. Hashtags are an important part of twitter and garner a lot of attention , especially if they make it to trending topics. Some such hashtags used by Indian brands include #dietalk, isageek, #mydo by tatadocomo , #mydala by mydala.com, #violajewelquest by viola jewels, #tadka by tempostand, #yahooin2009 by yahoo
Brands also reach out to prospective customers by following tweeps relevant to their target.
Some brands are using twitter accounts to provide better service, taking feedbacks, rectifying problems and answering queries
Some notable Official Indian brands on twitter include tatadcomo, neo sports, vodafone, Chevy beat, zino dell, nivea, Disney India, Home India