If someone copies content posted directly on another site ... the site with the duplicate content gets search engine penalties. also, the page with the duplicate content will rank lower than the page with the original content.
Now, if the original content is in the form of attachments, and someone copies it as direct content on his/her site ... SEs wont be able to recognize it as duplicate content.
^ This is just my understanding. Plz correct me if I am wrong.



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