Good news!!! India's Second largest DTH player SunDirect will launch country's first regional languages video on demand service on Saturday, with Telegu movies.

Its has been planned to telecast the new movies between the theatre release and CD/DVD launch, benifiting all the parties including the subscribers & the additional revenue stream for the DTH platform.

Sun Direct which has more than 2,000 Telugu movies in its library will launch the service with south indian superstar Chiranjeevi's "Shankar Dada Zindabad".

According to the company, the movies are priced at Rs. 25/- with flexible show timing beginning at 11 a.m, 4 pm & 8 pm on Saturdays & Sundays.