India Broadband
Sun DTH Ad
This is a discussion on Sun DTH Ad within the Sun DTH forums, part of the Direct to home, Satellite, Cable and iptv category; Why is there no ad for Sun DTH, whereas there are always ads for Tata Sky, Dish TV and Big ...
| |||||||
| Register | Blogs | FAQ | Members List | Calendar | Search | Today's Posts | Mark Forums Read |
14-09-2008, 03:37 PM
| #1 |
| Platinum Member  Join Date: Mar 2008 Location: Delhi
Posts: 1,567
Rep Power: 2  |  Sun DTH Ad Why is there no ad for Sun DTH, whereas there are always ads for Tata Sky, Dish TV and Big TV and other DTH services. |
|  |
|
15-09-2008, 01:03 PM
| #2 |
| Guardian Angel  Join Date: Dec 2007 Location: Pune
Posts: 4,126
Rep Power: 5 | Maybe they are advertising in the south only. Sun DTH is not available north of Karnataka - so why waste money on national advertising? |
| |
|
15-09-2008, 01:13 PM
| #3 |
 Join Date: Aug 2008 Location: Chennai
Posts: 1,400
Rep Power: 2 | Sun DTH is only available in South India....So you may see the advt only in South India not throughout India. |
|
| |
|
16-09-2008, 05:37 PM
| #4 |
| Platinum Member Join Date: Mar 2008 Location: Delhi
Posts: 1,567
Rep Power: 2 | Oh ok, i thought that if there was a DTH service it would be throughout India, wouldn't that put a company to loss if they only provided to a certain part of India? |
|
| |
|
21-09-2008, 06:34 PM
| #5 | |
| Junior Member Join Date: Sep 2008
Posts: 55
Rep Power: 1 | Quote:
 SUN NETWORK is basically Tamil People so targetting south India first. | |
|
| |
|
21-09-2008, 10:00 PM
| #6 | |
| Guardian Angel Join Date: Dec 2007 Location: Pune
Posts: 4,126
Rep Power: 5 | Quote:
SunTV is I think owned by Karunanidhi's people. Sun TV started operations with many self owned channels under the brand "Sun" and there are quite popular in the south. Later on they ventured into the DTH space. When they launched the DTH service they are getting these "Sun" brand channels very cheap as they are self owned. For other DTH operators, to operate in South, they need to provide the "Sun" channels on their platform and they are paying much higher cost for these channels. That is the reason why South packages on TataSky and DishTV are either costly or not as good as "Sun DTH". Hence in the south, Sun DTH will succeed. North come to the north and there Sun TV looses out on home advantage. Now they have to provide the Hindi channels that are owned by Star TV or Zee TV. They will get these channels at a equal reciprocal high price and that will make their package costly. Either that or they have to discount themselves.
__________________ *** My computer can beat me at chess but is no match when it comes to kick-boxing *** My Albums | My Movie Collection | Moser Baer Movies | |
|
| |
|
22-09-2008, 05:53 PM
| #7 | |
| Junior Member Join Date: Sep 2008
Posts: 55
Rep Power: 1 | Quote:
But a small correction. SUN DTH is not operated by Karunanidhi's people. It is owned by Kalaanidhi Maaran who is the son of ex central minister Murasoli Maaran. Both Karunanidhi and Maaran's family have political issue between them. So, SUN DTH is purely owned by Maaran. | |
|
| |
|
22-09-2008, 06:46 PM
| #8 |
| Platinum Member  Join Date: Sep 2008 Location: Ahmedabad
Posts: 933
Rep Power: 1 | Sun TV is advertising where ever they are present.. They prefer Newspapers / FM And that's right. Going the TATA (Amir Khan) and Dish (Shahrukh) way is too expensive .. |
|
| |
Linear Mode
