India Broadband

Forum

 

SUN DTH's marketing strategy that didn't work out

This is a discussion on SUN DTH's marketing strategy that didn't work out within the Sun DTH forums, part of the Direct to home, Satellite, Cable and iptv category; SUN DTH provides a comedy channel with their DTH package and those channels are available only with SUN DTH. But ...


Go Back   India Broadband Forum > General Discussions > Direct to home, Satellite, Cable and iptv > Sun DTH

Register Blogs FAQ Members List Calendar Search Today's Posts Mark Forums Read

Reply

 

LinkBack Thread Tools Display Modes
Old 22-09-2008, 06:24 PM   #1
Junior Member
 
Join Date: Sep 2008
Posts: 55
Rep Power: 1 kamalian is on a distinguished road
Default SUN DTH's marketing strategy that didn't work out

SUN DTH provides a comedy channel with their DTH package and those channels are available only with SUN DTH.

But people really care about a 24*7 comedy channel? WIll that really impress audience to buy SUN DTH? Is this marketing strategy going to work out?
kamalian is offline   Reply With Quote
Old 27-09-2008, 03:15 PM   #2
Junior Member
 
Join Date: Sep 2008
Age: 23
Posts: 4
Rep Power: 0 kavinv is on a distinguished road
Default

Comedy shows has got its own fans especially in Tamil Nadu.
Definitely they would provide some sort of boost!!!
kavinv is offline   Reply With Quote
Old 09-10-2008, 09:34 PM   #3
Junior Member
 
Join Date: Sep 2008
Age: 23
Posts: 8
Rep Power: 0 sooryamaniraj is on a distinguished road
Default Their marketing strategy has improved!

In the begining Sun Direct's marketing strategy was very poor. But, Now they have improved a lot. After using Tamanna as their Ad model, they are set to become the second largest subscription base in India. Comedy Thirai is also helping improve it's performance. Chiri Thira, Hasya Thera are other language comedy Video on Demand Service.
sooryamaniraj is offline   Reply With Quote
Reply

Bookmarks

Tags
dth, marketing, strategy, sun, work


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)

 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

Similar Threads

Thread Thread Starter Forum Replies Last Post
Rajesh Kamat, CEO, Viacom 18, discusses the channel's strategy icar Direct to home, Satellite, Cable and iptv 0 09-07-2008 10:45 AM
General Motors expected to come out with their fuel saving vehicle launch strategy Pirate News and Views from the Business World 0 02-12-2006 02:46 AM
You Give Marketing A Bad Name India Broadband Sify broadband 0 28-07-2006 03:44 PM
Time Warner to reveal their AOL strategy in the coming weeks India Broadband News and Views from the Business World 0 17-07-2006 12:53 AM
IBM Extends Virtualization Strategy and Reach With New Business Partner Program Admin PR Releases Database 0 26-06-2006 04:10 AM


All times are GMT +5.5. The time now is 06:18 AM.


Powered by vBulletin® Version 3.7.2
Copyright ©2000 - 2008, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.2.0
India Broadband Forum