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SUN DTH's marketing strategy that didn't work out

  1. #1
    Junior Member
    Join Date
    Sep 2008
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    44

    Default SUN DTH's marketing strategy that didn't work out

    SUN DTH provides a comedy channel with their DTH package and those channels are available only with SUN DTH.

    But people really care about a 24*7 comedy channel? WIll that really impress audience to buy SUN DTH? Is this marketing strategy going to work out?

  2. #2
    Junior Member
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    Sep 2008
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    4

    Default

    Comedy shows has got its own fans especially in Tamil Nadu.
    Definitely they would provide some sort of boost!!!

  3. #3
    Junior Member
    Join Date
    Sep 2008
    Posts
    13

    Default Their marketing strategy has improved!

    In the begining Sun Direct's marketing strategy was very poor. But, Now they have improved a lot. After using Tamanna as their Ad model, they are set to become the second largest subscription base in India. Comedy Thirai is also helping improve it's performance. Chiri Thira, Hasya Thera are other language comedy Video on Demand Service.

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