Thread: SUN DTH's marketing strategy that didn't work out

SUN DTH provides a comedy channel with their DTH package and those channels are available only with SUN DTH.

But people really care about a 24*7 comedy channel? WIll that really impress audience to buy SUN DTH? Is this marketing strategy going to work out?

Comedy shows has got its own fans especially in Tamil Nadu.
Definitely they would provide some sort of boost!!!

In the begining Sun Direct's marketing strategy was very poor. But, Now they have improved a lot. After using Tamanna as their Ad model, they are set to become the second largest subscription base in India. Comedy Thirai is also helping improve it's performance. Chiri Thira, Hasya Thera are other language comedy Video on Demand Service.