From the Financial Express:

New Delhi: Direct-to-home services provider Tata Sky has partnered renowned chef Sanjeev Kapoor and florist chain Ferns 'N' Petals to strengthen its value-added services portfolio.

While Sanjeev Kapoor's recipes would be a part of Tata Sky's Active Cooking service, Ferns 'N' Petals would offer flower delivery service across the country.

"We have tied up with Sanjeev Kapoor to showcase his recipes on our Active Cooking channel. Also, we have partnered with Ferns 'N' Petals, who would deliver the flowers and cakes across the country," Tata Sky Chief Marketing Officer Vikram Mehra said.

He declined to comment on the revenue potential of the services.

The user needs to choose flowers or cakes which have product codes and SMS the code to the company and a representative would call back to take the delivery details, Mehta added.

Tata Sky is also looking at enriching its offerings for the kids genre with the summer vacations starting and has introduced offerings like puzzles, games and content like Hannah Montana.